The berry industry is evolving rapidly, with innovations in agriculture supply chain software, farm management tools, and fresh food packaging solutions revolutionising how berries are grown, packed, and distributed. FreshTrack recently attended the 2025 BerryQuest conference in Tasmania, where industry leaders gathered to explore the latest trends shaping the berry supply chain—focusing on efficiency, sustainability, and traceability.

Here are some key trends emerging in the industry and how FreshTrack is helping berry growers, packers, and marketers stay ahead.

Enhancing Traceability with Agriculture Supply Chain Software

As consumers demand greater transparency in food production, traceability has become a top priority. The ability to track each berry from farm to store is not just about meeting regulatory requirements—it’s about building trust with consumers and ensuring food safety. FreshTrack’s agriculture supply chain software provides real-time traceability solutions, enabling growers and packers to maintain full visibility of their produce. By digitising farm records and integrating automated tracking, businesses can streamline compliance while improving operational efficiency.

The Rise of Smart Crop and Farm Management Software

To optimise productivity, berry growers are turning to farm management software that delivers actionable insights. The ability to monitor crop performance, weather patterns, and resource usage in real time allows farmers to make data-driven decisions that enhance yields and reduce waste. FreshTrack’s crop management software integrates seamlessly into existing farm operations, offering tools that improve planning, resource allocation, and overall efficiency.

Optimising Berry Supply Chains with Agri Supply Chain Management Solutions

Managing the complex berry supply chain requires seamless coordination between growers, packers, distributors, and retailers. Traditional manual processes often lead to inefficiencies, delays, and product loss. FreshTrack’s agri supply chain management software simplifies operations by automating workflows, optimising inventory, and improving logistics. By implementing digital solutions, businesses can enhance freshness, reduce waste, and ensure timely deliveries, ultimately boosting profitability.

Driving Innovation in Fresh Food Packaging and Logistics

With increasing consumer awareness of sustainability, fresh food packaging solutions are evolving to meet industry demands. BerryQuest 2025 highlighted advancements in sustainable packaging, cold chain logistics, and efficient distribution strategies that help maintain berry freshness while reducing environmental impact. FreshTrack supports businesses in adopting smarter packaging and logistics solutions to ensure berries reach consumers in peak condition.

Fostering Industry Collaboration and Innovation

BerryQuest International 2025 was more than just a conference—it was a platform for collaboration. Industry stakeholders, technology providers, and policymakers came together to drive meaningful change. FreshTrack is actively engaging in conversations and forming partnerships that will shape the future of the berry industry. By working closely with growers, packers, and marketers, we continue to develop solutions that address real-world challenges and drive efficiency across the supply chain.

Preparing for the Future of the Berry Industry

The berry industry is entering a new era of innovation, where efficiency, sustainability, and transparency are key to success. FreshTrack is committed to empowering businesses with agriculture supply chain software that enhances operations from farm to market. By embracing these emerging trends, berry stakeholders can future-proof their operations, meet consumer expectations, and drive long-term growth.

Get in touch to discover how FreshTrack’s solutions can help your business thrive.