In an industry where efficiency and traceability are paramount, Avorama recognised the need for a digital transformation. By adopting FreshTrack Cloud, a powerful farm management software, they transitioned from a manual, paper-based system to an automated, data-driven approach. Over the past four years, FreshTrack has been instrumental in streamlining operations, improving productivity, and enabling smarter decision-making.
A Growing Business Demands a Smarter Solution
Avorama, a packing and marketing facility based in Stuarts Point, is dedicated to delivering top-quality avocados to the market. Avorama has grown significantly over the years, increasing its packing volumes while striving to maintain efficiency. Traditionally, all operations were managed manually, using pen, paper, and spreadsheets. However, as the business scaled up, it became clear that a more streamlined approach was needed to enhance workflows, efficiency and improve productivity.
Collaboration for Improved Efficiencies
One of the most significant improvements has been the implementation of FreshTrack’s fresh produce traceability software and farm record-keeping software, which has drastically reduced batch changeover times. Previously, each batch changeover required manually counting pallets—sometimes up to 40 different pallets—resulting in a 15-minute delay per changeover. With FreshTrack, this time has been cut down to just 5 minutes, effectively saving Avorama 30 minutes per day in packing time.
Beyond efficiency, FreshTrack’s responsive and dedicated support team ensures that businesses maximise the value of the software. From seamless onboarding to ongoing assistance, the FreshTrack team is always available to help users optimise their workflow. Whether through help desk tickets or direct guidance, their prompt support minimises disruptions and keeps operations running smoothly. This commitment to customer service has made the transition process effortless for Avorama, requiring minimal staff training while integrating seamlessly into their packing line.
Looking Ahead: Growth and Innovation
As the agricultural industry continues to embrace digital solutions, Avorama’s success with FreshTrack stands as a testament to how technology can drive growth and innovation in fresh produce management.
For growers, packers, marketers, ripeners, and distributors looking to streamline operations, FreshTrack offers a reliable, easy-to-use, and scalable solution. The future of farm management lies in smart technology, and FreshTrack is leading the way.
Ready to optimise your operations? Book a demo with FreshTrack today.
