In the world of fresh produce, a single recall can have a ripple effect through the entire supply chain, impacting retailers, growers, and consumer trust in an instant. While issues are often out of a grower’s direct control, the speed and accuracy of your response can make all the difference.
That’s where farm record-keeping software and a powerful crop management system come in.
At FreshTrack, we’ve designed a smart, scalable farm management software solution that helps growers stay ahead of the curve, so that if something goes wrong, you can trace the source in seconds, not days.
What Can Go Wrong?
Even with the best on-farm practices, contamination or quality control issues can occur during harvesting, processing, or distribution. Without proper systems in place, tracking down the source of a problem, and who may be affected, can be slow, stressful, and expensive.
How FreshTrack Helps
Our management software for growers offers end-to-end traceability, allowing you to track produce from the supermarket shelf right back to:
- The picker who harvested the crop
- The exact batch and field location
- The processing machine used
- The carton and pallet number
- The customer orders fulfilled
This level of detailed traceability isn’t just helpful, it’s essential in managing risk and responding fast. With bidirectional tracking, you can move up and down the supply chain with ease, identifying and isolating affected stock before it becomes a major issue.
Why It Matters
When time is of the essence, having the right technology in place allows you to:
- Quickly meet compliance and food safety obligations
- Minimise the impact of product recalls
- Maintain buyer and consumer confidence
- Protect your brand and your bottom line
FreshTrack’s farm management tools are designed with growers in mind, simple to use, flexible to implement, and powerful enough to handle the demands of a complex supply chain.
Be ready for whatever comes next.
Talk to us today about how our farm record-keeping and crop management software can protect your business.
