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FreshTrack in Action: How Humpty Doo Barramundi is Using Digital Tools to Boost Efficiency and Traceability

When you’re running a busy aquaculture operation, there’s no room for inefficiencies, guesswork, or mountains of paperwork. Just ask the team at Humpty Doo Barramundi, a family-owned Northern Territory business producing top-quality fish for the Australian market. As they’ve grown, so have the demands-for traceability, compliance, and streamlined processes. That’s where FreshTrack comes in.

We’ve been working with the team at Humpty Doo for a few years now to digitise their operations using our packing and logistics management system, helping them stay productive, compliant, and ahead of the curve.

Less Admin, More Action

When Humpty Doo Barramundi first came to FreshTrack, they were juggling manual records and disconnected systems-not exactly ideal when you’re trying to scale. With FreshTrack’s farm management software, the team now:

  • Streamlines orders, packing and logistics processes
  • Reduces time spent on admin tasks
  • Improves data accuracy and access

Everything’s in one place and easy to use-so the team can focus on what matters: producing great fish.

Traceability Made Simple

Traceability is no longer a ‘nice to have.’ It’s a must, especially in aquaculture, where consumer expectations and compliance requirements are only getting stricter.

With FreshTrack’s fresh produce traceability software, Humpty Doo Barramundi can:

  • Track every batch of fish from farm to destination
  • Track every box through transport to customers nationally and internationally.
  • Instantly generate compliance, logistics and production reports when needed

That means less stress during audits and more confidence for their buyers and end customers.

Real-Time Data, Smarter Decisions

Having access to live data changes the game. The Humpty Doo Barramundi team can now make informed decisions quickly, whether it’s adjusting orders, managing stock, or preparing shipments.

  • No more waiting for manual updates
  • Insights that help optimise workflows
  • Better coordination across the supply chain

And with less waste and fewer errors, they’re seeing savings stack up.

A Smarter Way to Farm

FreshTrack isn’t just about keeping records-it’s about unlocking the full potential of your operation. For Humpty Doo Barramundi, it’s meant smoother workflows, better traceability, and a more resilient business.

Whether you’re farming fish, growing produce, or managing a packing shed, FreshTrack helps you:

  • Stay organised
  • Stay compliant
  • And stay ahead

One of the main reasons we selected FreshTrack was because we identified the flexibility in the system to customise to our needs. It was a way to consolidate our packing and distribution process into one system. We have been using Freshtrack now for about 5 years and in that It has been able to accommodate a doubling in our production levels and specifications. The data capture has been invaluable with 100% accuracy in our traceability” Pareuhut Phanupen – Post Harvest Operations Manager

Ready to streamline your operations like Humpty Doo Barramundi?

Get in touch today and see how FreshTrack can work for your business

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      AMP Tower, Level 28
      140 St Georges Terrace
      Perth WA 6000
      14 Mary St
      Boonah QLD 4310
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